OmniEx OTC Desk
The Challenge
To launch a new OTC trading platform​
India’s crypto OTC market is fragmented, running on informal chat groups and manual processes. How do you introduce structure into this chaos? More importantly, how do you get traders to adopt a tech-driven platform when they’re used to doing everything manually?
The Approach
Instead of pushing an entirely new system all at once, we introduced automation in phases—starting with small task optimizations that traders could easily integrate into their workflow. Once they were comfortable, we consolidated these automations into a full-fledged platform.
The Impact
By leveraging strategic networking and industry collaborations, we gained trust, increased adoption, and scaled the platform to $2M in daily trading volume within just four months.
Toyow
The Challenge
To Build and launch a tokenized real world asset marketplace.
Creating a product for a non-existent market is uncharted territory. How do you design a platform when there’s no established user behavior to study? How do you define user needs when even potential users aren’t sure what they want?​
Customer Research & Positioning
Extensive customer research was required to create target customer profiles. Would they be crypto novices? Or would the ideal customer be a crypto fanatic? Would they be tech savvy? Or would they need hand-holding through the entire process?
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Every variable played an important part of creating the right product for the right customer.
Go-to-market strategy
The launch strategy for the product consisted of three distinct parts:
1. Getting early adopters through existing communities
2. Building a community on digital platforms
3. Offline marketing via community events and podcasts/ radio shows
Results
Grew to 10K instagram followers in 2 months.
Onboarded 5K new users in first month.
Zebpay
The Challenge
In 2020, with the RBI ban on crypto lifted and a new ownership structure in place, ZebPay was ready to restart operations. However, the entire leadership and core teams had exited, leaving behind a brand with historical recognition but no operational backbone. The challenge was not just to resume services but to rebuild the exchange from the ground up, ensuring product-market fit, operational stability, and renewed customer trust.
The Approach
To successfully relaunch, we began with extensive market research, customer surveys, and competitor analysis to understand evolving user expectations. The insights helped us identify the right growth levers and refine the product and value proposition to align with market demand. Every aspect of the exchange—from trading experience to security features—was fine-tuned to deliver a seamless experience. Digital marketing along with operational readiness was a key focus, ensuring regulatory compliance, liquidity management, and an uninterrupted trading environment.
The Impact
The strategic approach paid off, with ZebPay achieving 500% growth in its first year of operations. By rebuilding trust, optimizing the product, and executing a well-researched go-to-market strategy, ZebPay was successfully repositioned as a leading crypto exchange in India’s rapidly evolving digital asset space.
DevSecCops
The Problem
To create a new brand for an AI based startup​
Despite having a groundbreaking AI product, the startup struggled to convert initial curiosity into meaningful conversations. The challenge was to create a brand identity that clearly communicated its value while making DevOps SecOps feel more accessible.
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Building the Brand
Simplifying a critical yet complex domain was the product's key value proposition.
The brand needed to reflect ease of use while maintaining technical credibility. The CICD loop—a universal DevOps symbol—was reimagined as a cloud, visually reinforcing automation and scalability.
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Brand Colors & Meaning:
⚪ White – Clarity, Simplicity
🔵 Blue – Trust, Technology
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The Outcome
A fresh, modern brand identity that resonated with the target audience.
This included:
✅ A refined visual identity
✅ A redesigned product deck
✅ Simplified, user-friendly content to drive engagement and understanding
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Bitcoin Pizza
In 2021, as India’s crypto market experienced an unprecedented boom, we wanted to bring the industry together to celebrate our shared belief in Bitcoin’s future. BitcoinPizza.com was launched to honor this iconic day and reinforce industry solidarity at a time when regulatory uncertainty loomed large.
Concept & Branding
The Bitcoin Pizza brand was designed to make crypto feel approachable and fun while challenging the fear-driven narratives surrounding it. The branding reflected this philosophy through bold, engaging colors:
🟠Orange – Energetic, Engaging
🟡 Yellow – Playful, Simple
âš« Black – Modern, Edgy
Staying true to the playful theme, we reimagined the Bitcoin symbol as a sectioned pizza, visually merging the worlds of crypto and celebration. A subtle tilt in the design added a dynamic feel, reinforcing the lighthearted yet confident positioning of the brand.
An Event To Remember
Originally planned as a celebration event, we had to quickly pivot to an online mode due to the second nationwide lock-down implemented in India.
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We celebrated Bitcoin Pizza day with an online pizza party (every participant was able to order pizza and have it delivered to their residence through a partnership with a major FMCG brand), with fun games and interactive events.
Digital Marketing
The launch of BitcoinPizza.com was powered by an extensive social media campaign, running for a month leading up to the event.
The campaign generated strong engagement and participation:
✔ 9700 unique registrations within the first month
✔ 3000 unique event attendees​​
